
I’ve been consulting with numerous churches lately. Whatever other issues they may face, there is a paradox at the heart of these churches I find curious. Each of them is “growth challenged”—their numbers are headed in the wrong direction. And each of them has visitors every Sunday, people who walk into their worship services looking for a place to belong.
Now I’m no rocket scientist. But even I can see the possibilities involved here: If we could just get visitors to stay, our growth problems would be solved!
Turning Them Away
But they don’t stay. They come once and walk away forever. They sample and decide to go elsewhere. The churches I’m working with can’t figure out how to turn visitors into members.
And it’s not the usual suspects that are responsible for this. It’s not that the preaching is tedious or the worship uninspiring. It’s not that the assemblies are formal and cold or the fellowship tepid. These are good churches, loving, sincerely trying to do the right thing.
The common thread between them is a sin of omission rather than commission. They are “visitor oblivious.” They don’t see visitors as God’s weekly gift, given to their churches by the Father to be nourished and treasured. They do not understand what a kingdom opportunity they encounter with every visitor who walks in the front door. Members of these churches are intent on greeting each other, not visitors. They have come to church to reach up and reach in, not to reach out. They have classes to attend and Communion to prepare and meetings to plan. But visitors are not part of these activities. At most, they are a rest stop (“Hi, how are you?”) on the way to more important destinations.
Encouraging Them to Stay
If churches like these (or, for that matter, like yours) want to do better by visitors, a few simple things must change at a very basic level.
First, we have to remember what brings visitors to our churches. It’s holy stuff. The need to connect with God. The need to find a family of faith. A hunger for the spiritual. People don’t walk into an unfamiliar place, a place filled with strangers and all manner of unknowns, without strong motivation. You and I go to church because our friends are there and we know what to expect. But what brings a visitor to church? They did not stroll casually through our front door. God brought them to us. To ignore visitors, to ignore the reasons that motivate them, is to dishonor the work of the Spirit in these people. Recognizing and appreciating that is as critical to the business of the kingdom as the prayers we offer and the songs we sing.
Second, we need to remember what it’s like to be a visitor. By and large, we’ve forgotten. It’s been so long since we’ve played that part ourselves, we don’t recall the nervousness, the sense of uncertainty and discomfort, the anxiety about what’s going to happen. We’ve forgotten what it’s like to drop off our children with strangers, to sit through an assembly where everyone but us knows the rules and the routine. We no longer recall what it feels like to be a complete outsider, to know no one’s name or face, to feel that strange tension between wanting to belong and being oh-so-aware that you do not. What a kingdom opportunity! To serve these people with a simple greeting and a friendly face. To show kindness to a stranger. To put someone at ease. Hospitality is a core Christian virtue. Sometimes, being a Good Samaritan involves nothing more than turning to the stranger in the pew beside you and offering the oil of a caring word and the wine of your smile.
Third, we need to value visitors enough to change our habits. Get to church a few minutes early. Clear our plates of some of the “busyness” we pile into the Sunday morning hour. Make time for people who need our attention. Make a commitment to tear ourselves away from conversations with good friends so we can start a conversation with someone we don’t know. Develop a personal radar for those who are new and out of place. Stop making excuses about being shy and no good with strangers. Stop it for kingdom’s sake!
Everyone wants the church to grow and effectively reach the people around them. Everyone wants people brought to faith and introduced to relationship with Jesus. We plan extravagant outreach efforts and strategize about how to reach our communities. We spend huge amounts on missions budgets.
And we ignore the people God brings to us every week. Where is the sense in that? |L
Dr. Tim Woodroof is a freelance writer and speaker. He and his wife Julie make their home in Nashville, Tennessee.
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March 15, 2009 - Re-imagining education (part three)
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February 15, 2009 - Re-imagining education (Part Two)
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January 18, 2009 - Re-imagining education (part one)
January 4, 2009 - Church and politics
December 21, 2008 - Heaven’s music
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November 9, 2008 - A time for courage
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